About

It started with one person, not a market gap

MindHug exists because our founder went looking for help and found a system working on the wrong problem. What followed was a question about why information so rarely becomes behaviour, and how safe experiences can change what the mind expects next.

Meet the team The Psychology of Change

Our story

A struggle, then a stubborn question.

01
The crisis
After serious mental health challenges, our founder Raj went looking for help. He got the same off-the-shelf answer as everyone else, and felt something in how we approach anxiety and depression was broken.
02
The question he was already trained to ask
Raj is an economist and behavioural scientist, and a former central banker and regulator. His LSE training in why people act rationally or irrationally raised a hard question: if people know what would help, why does nothing change?
03
The answer, which was not more information
His UCL research on mental health and information overload found the answer. The mind is not short of information. It is overwhelmed, so it builds shortcuts, and the shortcuts decide behaviour. That became MindHug’s approach: CUE reads what blocks a behaviour, and SURE shapes the training that changes it.
04
Which is why we do both
The same applies to a team that keeps clicking the link, a founder who plays it safe, and someone who cannot sleep. Programmes work on it actively. MindHug Zero works on it passively: zero as in ground state, the calm baseline you return to. One organisation, because it is one problem.

See how our programmes work →

Behind the work

Experience, research and evidence.

Experiential learning in a MindHug programme

Experience

5,000+ people
50+ nationalities
LSE, UCL, DSIT

Delivery is the thing we have most of. Programmes run with universities, organisations and UK government initiatives, measured every time.

Research

Clinical psychologists
Recognised measures
Published science

CUE and SURE are MindHug frameworks, grounded in published behavioural science and refined through five years of measured delivery.

Innovation

VR
Art and sound
Hackathons
MindHug Zero

Innovation here means finding a route into a stuck assumption, not adding technology to a slide.

Attributed, every time

Of founders improved in psychological safety, Resilient Founders (2024–25): 100%Resilient Founders (2024–25)
Of founders would recommend the programme, Resilient Founders (2024–25): 93%Resilient Founders (2024–25)
Improved their digital knowledge, and nobody got worse, DSIT Digital Skills Initiative: 85%DSIT Digital Skills Initiative
Of psychological safety measures increased, DSIT Digital Skills Initiative: 96%DSIT Digital Skills Initiative
Grew in confidence applying complex digital skills, DSIT Digital Skills Initiative: 75%DSIT Digital Skills Initiative
Of founders felt equipped to manage their wellbeing, Mindful March · Resilient Founders: 91%Mindful March · Resilient Founders, 2025