Insights
Why change is hard, and what actually helps
Short, useful reading on wellbeing, AI, security and building something new.
8 articles match your filters
- Founder's noteBuild Better
Why founder resilience is really about expectations
Telling founders to be more resilient does almost nothing. Resilience is mostly about expectations and the people around you. From our Resilient Founders work with LSE.
Read - InteractiveBuild Better
Why founders know the move and still stall
Founders usually know what to do next. Doing it, under uncertainty and in public, is the hard part. Here is what unlocks it, with an interactive to try.
Read - SalesBuild Better
The neuroscience, psychology and behavioural science of selling: what moves a buying decision
A lot of sales advice assumes the job is to make someone buy. That is backwards. Here is what the neuroscience and psychology of selling actually say, and how to use them ethically.
Read - GuideBuild Better
How to build a buyer persona that reflects behaviour, not demographics
Most personas are a name, an age and a stock photo, and they change nothing. Here is how to build one from the few signals your buyer actually acts on.
Read - InteractiveBuild Better
Why training does not get people back to work
Most return-to-work support assumes the gap is skills. It is usually the ability to act, and with an ageing workforce and rising pension costs, closing it matters more each year. Try the interactive to see what moves it.
Read - TrainingFeel Betteralso Build Better
Psychological safety training: what it is, and why ours feels different
Psychological safety is the felt ability to close the gap between how fully you want to take part and how able you feel to. Here is what it is, what gets in the way, and why our training changes what people do, not just what they can define.
Read - InteractiveFeel Betteralso Build Better
The gap between knowing and doing
People almost always know what they should do. Whether they do it is the real problem. Here is what closes the gap, with an interactive to try.
Read - StoryAdapt Betteralso Build Better
Why our AI hackathons are different
For plenty of people an AI hackathon is daunting. Ours are built on behavioural science, so even people with no AI experience leave having built something real, and it sticks.
Read
Knowing matters. Doing changes things.
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